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Complement Not Compete

June 14, 2018

Mixing, matching and stacking is not exclusive to one brand.

Non-compete clauses in the fashion industry should be a thing of the past; we spend countless hours producing marketing campaigns to enhance our brand as a singular product. Realistically, the average Pi consumer is die-hard, but that doesn’t mean your tastes are exclusive to Pi. Chances are, you’ve got loads of other jewelry brands in your arsenal — and that’s totally fine. In fact, that’s amazing. The design of our pieces are synonymous to our brand — minimalist, modern, angular, gold.  

Our sister company, Ellemsee Media, specializes in brand development and often emphasizes the mix of contrasting elements to produce an identity with interest. The idea of competition bolds hard when egos and success come into play in any situation; everyone wants to be the best. From a consumer standpoint, the best doesn’t always mean doing the same thing repetitively; it doesn’t mean wearing the same color in 50 different shades — unless you’re Christian Grey 🤤; it certainly doesn’t mean rocking a singular brand for the rest of your life. Mix it up!

The Pi Collection participates in different events around the US and we’ve had the pleasure of connecting with fellow fashion jewelry designers. Rather than giving the smug, “What’s she selling…,” we took the time to introduce ourselves. I love to mix and stack pieces from our friends and support them. It creates a harmonious environment and comfort so unexpected.

Be sure to checkout our friends from Vixin, Vinca USA, and Jaeci.

Vixin offers sexy + gilded styles.

Vinca USA has fun acrylic studs, featured in Nylon. They had me at taco studs.

Jaeci’s style is so raw, but a total relatable. My first piece — their Triple F*** Necklace.

 





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